Yahoo Plans to Test Graphical Pay-Per-Click (PPC) Ads
ClickZ News reports that Yahoo! is planning tests of graphical banner ads to be displayed on its pay-per-click (ppc) contextual ad network. Yahoo already displays pay-per-click text ads. Recently, Yahoo purchased Overture, a leader in ppc search engine marketing. This new feature would allow advertisers to incorporate graphics into their pay-per-click advertising. This is still in the testing stage, with details still to be worked out, but it's an interesting development for Internet marketers to watch. Read more about Yahoo!'s ppc graphic ad plans at ClickZ...
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