What Do Women Want Online?

Ten Tips for E-tailers

There's a great article on Small Business Computing.com with tips for e-marketers about what women want online.

According to Resource Interactive, in 2004 female shoppers made 64 percent of online purchases.  It reveals that women are really quite different in terms of what they are looking for in the online shopping experience.

So what, exactly, do online women shoppers want? According to Resource Interactive, the ten key principles are....

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