direct marketing

Advertising Testing... The Real Secret Of Direct Response Marketing

The purpose of advertising is to sell. Period. If your ads are not selling, they are a failure, no matter how much they may be getting your name in front of people or building a reputation. But how can you make your advertising as effective as possible?

Marketing Chick, Dan Kennedy, and a Headline Secret...

Marketing Chick has a very interesting blog entry about a little headline trick she picked up from Dan Kennedy...

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