Keyword Equalizer Is The Tool I Use Most For Search Engine Keyword Research, Analysis, And Meta Keyword Advice

UPDATE 11/17/2010: This was a great tool in its day, but it is apparently no longer available. I now use and highly recommend The Keyword Academy. Their program, the process they recommend, and the tools they provide are truly excellent.

Do you want to be successful marketing online? Keyword advertising (such as Overture and Google AdWords) and search engine keyword ranking are two of the best methods of getting web site traffic.

Keyword Equalizer is the tool I use the most when I need to do search engine keyword research. Whether you need meta keyword advice or want to do keyword bidding and buy keywords on Overture or Google AdWords, doing a keyword search is one of the most important phases of creating a successful website.

Keyword Equalizer doesn't do anything you couldn't do by hand - it just wouldn't be quick or easy. And that pretty much sums up two of Keyword Equalizer's greatest qualities: it's quick and it's easy. And it gives you a pretty good idea how much web site traffic keywords will bring. It tells you what people are searching for, how many times they are searching for it, what keywords they are using, and how much competition there is.

You can give Keyword Equalizer a keyword and it will generate a list of keywords for you. Or you can use Internet keyword services, like Wordtracker, to produce a list of keywords that people are searching for. Keyword Equalizer will take the initial keyword (or the list of keywords from Wordtracker) and basically do keyword factoring. It will produce a list of all similar keywords and keyword phrases searched over the last month or two. It will tell you how many times each has been searched and will then go out and see how much competition there is in the search engines for those keywords, returning two different scores for each keyword or keyword phrase: the KEI and the Efficiency rating.

The KEI, or Keyword Effectiveness Index, was created by Sumantra Roy, a respected Search Engine Positioning specialist. The KEI compares the number of times a keyword has been searched with the number of competing web pages. A higher KEI means your keywords are more popular and have less competition.

The Efficiency rating in Keyword Equalizer is similar, but it's a proprietary algorithm within Keyword Equalizer that seems to compare the actual rating of the keywords in your list to each other to determine what keywords are most likely to be successful for you.

If you want to be successful at Internet marketing, you need to find keywords that will get a high number of searches but that have as little competition as possible. Trying to compete on keywords with 20 million competitors when the first couple pages are dominated by PR8, PR7, and PR6 sites is tough, if not impossible. But with Keyword Equalizer, you can tell what keywords will give you the greatest results with the least competition.

For example, for this article I did a quick search to see what pops up for "keyword." It wasn't too exciting - I was amazed at how many strange things popped up because that's really too broad of a search. It would have been better, probably, to do something like "keyword analysis" or "keyword research." But Keyword Equalizer did tell me these would be the best keywords for this article:

meta keyword advice
keyword and marketing online
keyword web site traffic
keyword factoring
keyword services
keyword buy
keyword online advertising
engine keyword research search
keyword internet business opportunity
keyword internet service
engine keyword ranking search
keyword bidding
search keyword
search marketing keyword
search engine research keyword ranking

That was just using the built-in search mechanism within Keyword Equalizer, which seems to use the Overture keyword research tool. Overture's tool doesn't differentiate between singular and plural words ("keyword" versus "keywords"), and I suspect (based on the results I usually see from Overture) that Overture also doesn't differentiate the order of the words very well. Otherwise, I suspect I would have seen "search engine keyword ranking" or maybe "keyword ranking search engine" rather than "engine keyword ranking search." "Engine keyword ranking search" doesn't seem like the order a human would type the keywords in!

Wordtracker is known for producing results that show you keywords exactly as they were actually typed into the search engines, so having the capability to use Wordtracker results in Keyword Equalizer is a great feature.

Last but not least, I have to put in a word about Jeff Alderson's philosophy on new software versions. Jeff is the author of Keyword Equalizer, as well as many other products such as Ad Word Analyzer and RSS Equalizer. Jeff's policy on all of his products is that you get free upgrades for life. And true to his word, he generally comes out with several updates every year - all free if you have ever purchased a copy.

Keyword Equalizer is a great tool. Of all the tools I have, Keyword Equalizer is the one indispensable tool that I would hate to do without. Do yourself a favor, and pick up a copy of Keyword Equalizer today. You won't regret it - but I might, if you use it on my keywords!