Google's CPM Ads Meet Lukewarm Reception

According to ClickZ, it doesn't look like Google's new CPM-based advertising (cost per thousand) is going to be quite as big of a success as Google's ppc (pay-per-click) AdWords program.

Apparently, most marketers that ClickZ contacted agreed the availability of display ads and a new CPM-based pricing model would be attractive, but doubted it would be enough to attract legions of brand marketers at this time.

Learn about the best book on the Google AdWords program...