Marketing Chick, Dan Kennedy, and a Headline Secret...

Marketing Chick has a very interesting blog entry about a little headline trick she picked up from Dan Kennedy.  If you're not familiar with Dan Kennedy, he is considered one of the greatest direct marketing copywriters of all time.  Interestingly, I've been doing this simple thing quite a while for links.

Check out Marketing Chick's blog entry, It Ain't All About The *Words* In Your Headline...