Sphinn: Hot Topics

With Facebook’s gazillion-dollar* IPO inching closer, Experian Hitwise has shared a number of statistics that provide something of a snapshot about the site and its audience. One of the numbers that stands out is that nine percent of all U.S. internet visits last month were to Facebook....

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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line Is bad weather good for business? Or is...

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Is bad weather good for business? Or is good weather a pain in the bottom line? Weather Underground has launched what may be the first of its kind — a tool that lets marketers track sales against local weather conditions. It’s called “Sales Tracker,” and it’s part of a...

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The harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have a standard best practices short list to “optimize for images-off” — use live text for copy, include alternative text on images, make buttons bulletproof and...

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Yes, Google+ has 170 million users, but just how active are they?  A recent report from RJ Metrics suggests that based on public posts from 40,000 Google Plus accounts, engagement is poor.  The average public Google+ post is seeing less than one +1, less than one reply and less than one re-share....

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It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness. Meanwhile, a Forrester analyst says...

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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Social Ad Spending Expected To Double By 2016 Social media ad spending is expected to double in the U.S. between now and 2016,...

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Social media ad spending is expected to double in the U.S. between now and 2016, according to a new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21 percent in social media advertising. The forecast estimates...

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Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social...

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The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the foundation of digital commerce. Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol...

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A new poll from AP and CNBC on the eve of the Facebook IPO shows that Americans are ambivalent about the company and that it faces numerous challenges as it seeks to generate more revenue growth from its already massive user base. The AP-CNBC poll was conducted May 3 through May 7. The  survey...

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We’ve known for quite some time that smartphones are heavily used by consumers while shopping. As much as 80 percent of smartphone owners use or have used their devices in stores while shopping. They’re typically used to check prices and read product reviews (top 2 use cases). Many...

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How does earning $56K a day sound? That’s what former Yahoo CEO Scott Thompson just walked away with, after 124 total days (and fewer business days) on the job and a departure marred by a resume scandal. Though Thompson isn’t receiving a severance payment, he gets to keep the...

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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Wins 750+ Domains From Cybersquatter Who Wants ‘Google’ Trademark Canceled The National Arbitration Forum (NAF) has given...

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The National Arbitration Forum (NAF) has given Google ownership of more than 750 domains that used its trademark name, often in conjunction with other well-known trademarks and/or celebrity names. In one of its legal filings, Google called it “one of the most aggressive campaigns of domain...

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Today Twitter announced a weekly new feature that will help to keep users up to date with the most pertinent information, weekly “best-of” emails.  This weekly message will look similar to the new discover tab that was launched earlier this month. The email message will highlight the...

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Recently, the topic of attribution has been taking some heat, as agencies and clients try to determine the best way to assign value to various advertising channels. While some are more willing to accept different models than others, all marketers must embrace this movement immediately. I’m going to...

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It was a busy weekend for the Yahoo board. Former EVP of Americas and media guy Ross Levinsohn has taken the helm after Scott Thompson stepped down to end a 5-month tenure — including the last two weeks of uproar about incorrect educational information on his biography. Thompson is also...

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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Study: Folks With Latest Version of IE Are Most Likely To Click On Ads A new study by Chitika finds that, among users of Internet Explorer...

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A new study by Chitika finds that, among users of Internet Explorer (IE), people with the most updated browser version (IE 10) were most likely to click on ads. The findings seem to jibe somewhat with the idea the less-sophisticated users are more likely to click, in that the savviest users are...

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